Business benefit
How Gusto shaped the visuals around a 40-year legacy caviar brand
What we do
We designed the packaging, built the catalogues, and produced the content that brought Caviar No1's brand to life across print and digital.
Our goals
Dark backgrounds, natural textures, zero clutter. We took direction from the product itself - the sheen of roe against black, the weight of a mother-of-pearl spoon, the stillness of a perfectly set table. That visual logic carried across everything: packaging, catalogues, social content. One rule throughout - let the caviar do the talking.
A little about the brand
Photo and video content produced for Caviar No1's channels. We directed and shot seasonal campaigns, product launches, and gift set promotions - each designed to drive engagement and position the brand alongside the fine dining establishments it supplies.
Our refresh
We established a visual standard for the feed and carried it into print. Packaging labels, product tags, and catalogue layouts all follow the same logic - gold on black, restrained typography, product front and center. Whether it's a tin of Sevruga or a bag of Sicilian sea salt, it reads as one collection.
What we do
A product catalogue designed to sell before the first call. Full product range, tasting notes, sourcing details, and pricing - all presented with the same visual restraint as the brand itself. Textured covers, full-bleed photography, and layouts that feel more editorial than commercial.
What we do
We designed a catalogue that works the way the product does - opens quietly, delivers immediately, and leaves an impression.
Our goals
Give Caviar No1 a consistent visual presence across every touchpoint - from social media to packaging to print catalogues. Everything aligned to one visual standard, everything reflecting the quality of what's inside the tin.
Clients review
It was a pleasure working with Gusto & Oomph. They understood our vision and delivered a refined result.
Christina
Brand manager
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