Calo
Business benefit
How Gusto shaped the visual language behind Calo's paid campaigns across the GCC
What we do
We art directed and produced photo and video campaigns for Calo's performance marketing and marketplace presence across the GCC.
Our goals
Calo was expanding its product line and needed visual content that could work harder across multiple channels. We concepted and produced photo and video sessions covering their full range - meal plans, snacks, and marketplace products.
Every shoot was planned with the end placement in mind: hero imagery for paid campaigns, lifestyle content for social, and product photography for marketplace listings. The goal was a cohesive visual language that felt premium, appetizing, and unmistakably Calo - whether you saw it in an Instagram ad or on a product page.
A little about the brand
We produced a video campaign that went beyond the UAE. The content was designed to travel - shot with cultural flexibility in mind and deployed across Calo's markets in Bahrain and the UK. Every frame was built to feel local wherever it landed.
Our approach
We concepted and produced a dedicated campaign for Calo's seasonal promotion - from creative direction to final assets. Bold visuals, clear offer mechanics, and a look that cut through the noise of every other meal plan discount in the GCC. Shot, edited, and delivered ready to run across paid and organic channels.
What we do
Short-form video ads built for thumb-stopping performance. We scripted, directed and produced ad creatives optimized for Meta and TikTok - from UGC-style testimonials to product-focused spots.
What we do
We use AI to generate lifestyle imagery that places Calo's products in aspirational, real-life contexts - from a morning run on a Dubai rooftop to a family kitchen moment.
What we do
This allows us to produce high volumes of on-brand visuals without the cost and logistics of a full shoot every time, while maintaining the premium look Calo's audience expects.
Our goals
Calo needed content that could work across multiple channels and markets simultaneously. We built a production approach that delivered everything from hero product photography to short-form video ads to AI-generated lifestyle imagery - all within a consistent visual system.
Each asset was designed with its end placement in mind: paid social, marketplace listings, or brand campaigns. The result was a library of content flexible enough to run in the UAE, Bahrain, and the UK without losing relevance or quality.
Clients review
Gusto didn't just shoot content for us - they understood what our ads needed to do and built everything around that.
Noora
Brand manager
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