Business benefit
How Gusto crafted the identity for a boutique Caucasus winery entering the premium market
What we do
We developed the brand identity, packaging, and visual language for a boutique winery, creating a cohesive and refined premium brand.
Our goals
Build a brand that feels as considered as the wine inside the bottle. The identity needed to carry the weight of the region's winemaking heritage without leaning on clichés. Every element - from label stock to foil colour to cap design - was chosen to earn its place on a sommelier's shelf and hold its own next to established European labels.
A little about the brand
A narrative built around the idea that every bottle tells a story of terroir, craftsmanship, and tradition. The concept shapes a cohesive and memorable brand experience.
Our approach
The logomark is drawn from ancient North Caucasian script - the first letter transformed into a symbol that feels both cultural and contemporary. Muted earth tones, textured label stock, refined typography. Nothing borrowed from European wine conventions. The identity speaks to where the wine comes from, not where it's trying to fit in.
What we do
Gift boxes, coasters, ice buckets, bottle labels - every piece carries the same restraint as the wine itself. Muted kraft tones, the logomark in burgundy, minimal text. Packaging designed to let the bottle arrive, be opened, and be remembered.
What we do
Carefully selected materials and precise finishing enhance the sensory experience and communicate craftsmanship, quality, and premium positioning.
Clients review
The brand perfectly reflects our family story and heritage. We couldn’t be happier with the result.
Alex
Founder
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