Industry
Education & Family
Our role
Market: UAE
Business benefit
How Gusto helped a math education icon launch in Dubai
What we did
Within the first two months of work, classes were over 80% full. Behind it: a launch event the city talked about, targeted paid ads, and steady work with local communities.
Our approach
For 25 years, RSM has used mathematics as a vehicle to develop children's intellect and character — and that's exactly what its social media had to show. Our job wasn't to reinvent the brand, but to translate it for Dubai's multi-curriculum market, where parents navigate British, American, and IB systems. We built the channels from zero: content that explains the method instead of selling it, real classrooms and teachers, and the free evaluation as an easy first step.
The result
An identity strong enough that the book's visual language became inseparable from its argument. When you see the cover, you already know this isn't a book that softens the edges. That's the job of great design, to tell the truth before the words do.
Client review
The team designed the most beautiful book cover and book website we could hope for. With wordplay, elegance and style.
Maria
Manager
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