Business benefit
How Gusto gave a modern furniture brand an identity as considered as its product
What we do
We developed a complete brand identity - logo, colour palette, typography, and visual language - designed to position Raft Home as a premium furniture destination.
Our goals
Create an identity that reflects how the brand thinks about design: deliberate, warm, material-led. The system needed to work across digital and print - from Instagram grids to showroom signage - without losing its character at any scale.
A little about the brand
Raft Home is a furniture salon built around thoughtful design and harmonious interiors. Contemporary pieces in natural materials - wood, velvet, brass - made for spaces where every detail is intentional.
Our approach
The visual language draws from the product itself - olive greens, warm neutrals, brass tones, textured surfaces. Typography pairs refined serifs with wide-spaced lettering to echo the proportions of the furniture. Every element chosen to feel tactile, even on screen.
Result
A brand identity that feels like the furniture itself - refined, warm, and built to last. One visual system that works from business card to showroom wall.
Clients review
We really valued the creative range they brought to the brand, along with their speed whenever print or event-related work needed to move quickly
Julia
Project manager
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