Gamechangers

Gamechangers

Gamechangers

Business benefit

How Gusto helped brand a sustainability playbook for global CEOs

About our challenge

A 320-page book featuring 15 closed-door interviews with global CEOs about sustainability. Authored by Elena Doms and our co-founder Luba Zaritskaia. We created the visual identity and website for the book.

About the authors

Elena Doms, award-winning environmental leader, former Mastercard director, and Director of Europe at Oxygen Conservation, came to her long-time collaborator Luba Zaritskaia with a mission: let’s write the book that finally gets real about sustainability. Not a policy paper. Not a TED talk transcript. A candid, insider-level conversation with the CEOs who are actually doing it.

About our challenge

A 320-page book featuring 15 closed-door interviews with global CEOs about sustainability. Authored by Elena Doms and our co-founder Luba Zaritskaia. We created the visual identity and website for the book.

About the authors

Elena Doms, award-winning environmental leader, former Mastercard director, and Director of Europe at Oxygen Conservation, came to her long-time collaborator Luba Zaritskaia with a mission: let’s write the book that finally gets real about sustainability. Not a policy paper. Not a TED talk transcript. A candid, insider-level conversation with the CEOs who are actually doing it.

( 01 )

( 01 )

Branding

Branding

Branding

( 01 )

Branding

It is in the details

Because Gamechangers launched with a physical live event, we built the visual system that travels from print to screen to stage.

( 02 )

( 02 )

Book Website

Book Website

The Result

An identity strong enough that the book's visual language became inseparable from its argument. When you see the cover, you already know this isn't a book that softens the edges. That is what design can do: to tell the truth before the words do.

( 02 )

Book Website

What we made them feel

"Gusto & Oomph team, you designed the most beautiful book cover and book website we could hope for. With wordplay, elegance and style."

( 03 )

Social Media

Book reviews

"Mega inspiring. Love the different angles. The book is educating the audience on regenerative business strategies through the eyes of top CEOs and entrepreneurs. Brilliant strategy."

Social Media

The authors set out to interview global CEOs and changemakers from IKEA foundation, Virgin Unite, Patagonia Provisions, Asahi Group and even Hollywood. You won’t read those interviews in the press releases, company websites or news. Because these are honest personal talks, with those who can impact change on much bigger scale.

Clients review

The team designed the most beautiful visual identity and website for the book we could hope for. With wordplay, elegance and style

Elena

Co-Author

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© 2026 gusto & oomph

Let’s work?
Fill out a short application
or message us on
WhatsApp
We will respond within a business day

© 2026 gusto & oomph

Let’s work?
Fill out a short application
or message us on
WhatsApp
We will respond within a business day

© 2026 gusto & oomph