Industry
Fintech & Wealth Management
Our role
Market: worldwide
Business benefit
How Gusto branded
a B2B brokerage
infrastructure
company
Challenge
Fintech doesn't wait — and neither did the client. Enter Trade came to us mid-rebrand with logo options they didn't like and a tight timeline to match. We came up with new options in 3 working days and one was picked as the final logo, that we turned into full visual identity. Can you guess which one?
Logo explanation
This logo is built around a contrast between neutral and vibrant typography. The blue emphasis on Trade highlights the brand’s core focus, while the dot adds a digital and technological character. The minimalist design creates a modern, confident and easily recognisable identity.
Logo explanation
The second logo combines clean typography with a graphic dot pattern. The gradual change in scale creates a sense of movement, growth and expanding opportunities. The minimalist black-and-white palette reinforces the brand’s professional, modern and versatile character.
Logo explanation
Next logo combines bold geometric typography with a vibrant, dynamic symbol. The circular form and forward-pointing arrow represent movement, exchange, growth and expansion into new markets. The contrast between graphite and neon tones highlights the brand’s modern, technological and confident character.
Logo explanation
The final logo combines clean lowercase typography with a distinctive graphic symbol. The circular form and arrow represent movement, exchange and the continuous flow of trade, while the dot between the words adds a digital character. The minimalist composition creates a modern, confident and professional brand identity.
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