Alba
Business benefit
How Gusto built the brand identity for a luxury events studio trusted by F1, Atlantis, and Cé La Vi
What we do
We built Alba's brand identity, company profile, and visual system - giving a 22-year hospitality veteran a brand that finally speaks at the same level as its client list.
Our goals
Position Alba as a premium events studio in a market where reputation travels by word of mouth but first impressions happen on screen. The identity needed to carry the weight of partnerships with Atlantis, F1, and Condé Nast - while still feeling approachable enough to start a conversation.
A little about the brand
Alba Holding spans three verticals: Alba Studio & Experiences (events) White Rabbit (entertainment), and Creative Clinic (design) Together they cover everything from concept to execution for luxury brands, government entities, and private clients across the GCC and beyond.
Our approach
We built the identity from the ground up - logo, type, palette, visual language. The direction was guided by the worlds Alba operates in: desert textures, warm metallics, flowing forms. AI-generated visuals helped us establish the brand's aesthetic before a single event was photographed under the new identity.
What we do
We developed the full brand identity for Alba Studio & Experiences - logo, visual system, and AI-generated brand world - designed to land as confidently in a pitch deck as on an Instagram grid.
Our refresh
Give Alba a visual identity that does the talking before anyone opens the company profile. A system flexible enough to work across presentations, social media, merch, and future sub-brands - and distinctive enough to be recognized without a logo in the corner.
Clients review
The identity they built feels exactly like us - we just didn't know how to show it before.
Melissa
Event manager
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